relaunch of a product

См. также в других словарях:

• relaunch — re‧launch [ˈriːlɔːntʆ ǁ lɒːntʆ] noun [countable] MARKETING a new effort to sell a product that is already available, often involving a change in advertising, packaging etc: • If the relaunch goes smoothly, sales should increase by at least 5%.… …   Financial and business terms

• product relaunch — UK US noun [C] MARKETING, COMMERCE ► a change to a product or the way it is sold, in order to make it available as a new product to increase sales: »The company reacted to criticism of the vehicle with a product relaunch, changing the name of the …   Financial and business terms

• product launch — ➔ launch2 * * * product launch UK US noun [C] MARKETING, COMMERCE ► the process of introducing a new product for sale for the first time and attracting people s attention to it: »An important aspect of managing a product launch is tracking early… …   Financial and business terms

• relaunch — I UK [ˈriːˌlɔːntʃ] / US [ˈrɪˌlɔntʃ] noun [countable] Word forms relaunch : singular relaunch plural relaunches business a new attempt to sell a product, especially in a slightly different way II UK [riːˈlɔːntʃ] / US [ˌrɪˈlɔntʃ] verb [transitive]… …   English dictionary

• relaunch — re|launch1 [ ri,lɔntʃ ] noun count BUSINESS a new attempt to sell a particular product, especially in a different way relaunch re|launch 2 [ ,ri lɔntʃ ] verb transitive to advertise and sell a product again in a slightly different way from before …   Usage of the words and phrases in modern English

• relaunch — noun / ri:lɔ:ntʃ/ the act of putting a product back on the market again, after adapting it to changing market conditions ● The relaunch is scheduled for August. ■ verb /ri: lɔ:ntʃ/ to put a product on the market again ● The product will be… …   Marketing dictionary in english

• relaunch — [[t]ri͟ːlɔ͟ːntʃ[/t]] relaunches, relaunching, relaunched N COUNT To relaunch something such as a company, a product, or a scheme means to start it again or to produce it in a different way. Football kit relaunches are simply a way of boosting… …   English dictionary

• relaunch — re|launch [ˈri:lo:ntʃ US lo:ntʃ] n a new effort to sell a product that is already on sale >relaunch [ri:ˈlo:ntʃ US ˈlo:ntʃ] v [T] ▪ The product is being relaunched with a new name …   Dictionary of contemporary English

• Product life cycle — Der Produktlebenszyklus ist ein Konzept der Betriebswirtschaftslehre und beschreibt den Prozess zwischen der Markteinführung bzw. Fertigstellung eines marktfähigen Gutes und seiner Herausnahme aus dem Markt. Dabei wird die „Lebensdauer“ eines… …   Deutsch Wikipedia

• Product branding — Als Markenartikel oder Marke werden Konsumgüter mit bestimmten, identitätsstiftenden Eigenschaften bezeichnet, als Marke gelegentlich auch bestimmte, identitätsstiftende Dienstleistungen. Industrieunternehmen verwenden vorzugsweise den (im… …   Deutsch Wikipedia

• relaunch — noun (C) a new effort to sell a product that is already on sale relaunch verb (T) …   Longman dictionary of contemporary English